Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.
U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.
Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.
A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.
In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.
More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
