Digital Marketing

Montblanc announces the new Texas Children's Hospital "Wish Lantern" application on the official Montblanc Facebook.

Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.

To help kick off its new 2012 app-cessory products, Fisher-Price released a few "Just Like Mom and Dad" photos.

Consumers are invited to become a member of the Sweet Deed Society on the Santa Cruz Organic Facebook page and nominate a friend who has done a good deed.

Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.

U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.

Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.