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Digital Marketing

  • Top 5 Ways to Engage Consumers with Social Media

    Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.

  • General Mills, Smart Balance Adopt New Web Marketing Capabilities

    Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Walmart, P&G Drive QR Code Campaign in NYC

    A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.

  • CG Execs Meet to Swap Sales & Marketing Strategies

    More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.

  • Smart Balance to Acquire Udi's

    This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.

  • Newell Rubbermaid Accelerates Growth of Global Writing Portfolio

    One of companys most experienced global executives will lead top global growth initiative for Sharpie, Paper Mate brands.

  • A New Face for Coppertone

    Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest.
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