Digital Marketing

As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.

Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy.

The consumer marketing veteran from P&G, Kraft and Kellogg company, joins Sony Computer Entertainment Americas executive management team.

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.