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Digital Marketing

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • Sara Lee Launches Multimedia Ad Campaign

    Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

  • Image Commerce: A New Way to Shop

    The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.

  • Shiseido Enters U.S E-Commerce Market

    The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

  • Roku Boosts Revenue with Referral Marketing Program

    With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

  • Specialized Creates Brand Enthusiasts

    Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

  • Canon Influences Shoppers with Mobility

    Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.
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