Digital Marketing

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

A progress report on the retail industry's adoption of mobile and social initiatives.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.