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Digital Marketing

  • Journey from an Instinct-Driven to an Insight-Driven Organization

    Spurred by the continuing economic crisis, industry leaders find themselves at a crossroads, torn between instinct and insights that seem to defy established wisdom.

  • Kraft Launches MilkBite Milk & Granola Bars

    The food manufacturer introduces its first snack to feature real milk in convenient granola bar form.

  • How Americans Shop: New MegaTrends Emerge

    A new report identifies significant findings that can affect the way retailers and consumer good companies influence what consumers buy and where they buy it. Find out why the youth market is no longer retail's golden ticket, branded products are under threat and six-figure incomes are struggling.

  • Tips to Align Shopper Marketing and Trade Promotions

    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Clorox Launches Flash Sale on Facebook

    Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

  • Direct to Consumer Continues to Rise

    A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months.
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