Digital Marketing

Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest.

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.

By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.

Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.