Digital Marketing

The biggest names in beverages, consumer technology and restaurants dominate social media conversations, making up the majority of the top ten social media brands of late. Find out what other consumer goods brands join Coke on this list.

The zero-calorie beverage enhancer will debut in October.

The Supermarket Guru Phil Lempert, reveals and discusses the grocery retailing mega trends found in the 2012 FMI U.S. Grocery Shopper Trends report.

In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.