Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.
Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
