Digital Marketing

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.