Cause Marketing/ Community Programs

This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music.

The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.

Tyson Foods and LULAC form partnership to help the hungry through a donation to North Texas Food Bank, contributing more than 15 tons of protein.

Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both.

Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.

After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.

Launching the first-ever vented can, Coors Light proclaims April 15 "National Venting Day" in conjunction with tax season.

As part of its 2008 Olympic-themed platform and as an official supplier to the 2008 U.S. Olympic Team, Kimberly-Clark's Kleenex brand facial tissues will produce a 40-minute documentary entitled "let it out: the movie".