Hallmark Connects Military Families with New Cards
Alarice Padilla
5/12/2008
This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas. The deployed moms received the gift of their children's voices on Mother's Day through the donation of new recordable cards with music. The new cards enabled the children at bases across the country to record personal voice messages of love and support that plas prior to a pre-recorded song clip featuring original music by the original artist. Hallmark also invited celebrities to record messages of support. Cards with recorded greetings from Tom Hanks, Meg Ryan, Billy Joel and others were shipped to deployed moms in time for Mother's Day. "With service members away for second, third and even fourth deployments, it is incredibly important for companies such as Hallmark to continue to send the message to our troops that America supports you," says Allison Barber for office of the assistant secretary of defense. "I can't think of a more wonderful gift for a deployed mother than hearing her child's voice on Mother's Day."
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