Marketing Tactics

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.

In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

The new online tracker provides cold and flu forecast up to three weeks in advance.

Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.

Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

Successful innovation requires a balance between incremental and disruptive innovation, and while new product introductions are still elusive, they are not impossible. Therefore, CGT is proud to recognize deserving consumer goods companies for excellence in bringing new products to market.

The newly created position gives the candidate responsibility for energizing the company's innovation funnel.