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Marketing Tactics

  • Mondelez Partnership Mobilizes Global Brands

    Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.

  • Hershey Launches First New Brand in 30 Years

    The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.

  • Mars Chocolate Introduces Fall Lineup

    Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.

  • Del Monte Updates Iconic Brands

    The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

  • Energizer Personal Care Inks Trade Promotion Analytics Deal

    TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.

  • A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.
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