Marketing Tactics

Nestl signs a partnership with Walmart Chile, Coca-Cola Chile, PepsiCo, and Unilever, in a joint collaboration to improve waste management in the country.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.