Marketing Tactics

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.

IDC reveals its top 10 predictions that will impact global technology spending and the use of information technology in the manufacturing and retail industries. Covering 3D value chains and servitization optimization to big data and immersive commerce, these predictions will help both sides of the supply chain grasp emerging market opportunities and plan for future growth.

The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.

The Clorox Company, Land OLakes, Inc., Mary Kay, Inc., Mars Chocolate North America and Schreiber Foods are recognized for industry excellence.

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.

While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.

The five-day period from Thanksgiving to Cyber Monday is the highest five-day stretch in online sales for the retailer to date, and Walmart.com processed more than one billion page views during that period.

Nestl signs a partnership with Walmart Chile, Coca-Cola Chile, PepsiCo, and Unilever, in a joint collaboration to improve waste management in the country.