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Marketing Tactics

  • Del Monte Updates Iconic Brands

    The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

  • Energizer Personal Care Inks Trade Promotion Analytics Deal

    TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.

  • A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

  • Get Crackin Continues

    The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

  • Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.
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