Marketing Tactics

The Award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.