Marketing Tactics

The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.

The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.

IDC reveals its top 10 predictions that will impact global technology spending and the use of information technology in the manufacturing and retail industries. Covering 3D value chains and servitization optimization to big data and immersive commerce, these predictions will help both sides of the supply chain grasp emerging market opportunities and plan for future growth.

The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.

The Clorox Company, Land OLakes, Inc., Mary Kay, Inc., Mars Chocolate North America and Schreiber Foods are recognized for industry excellence.

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.