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Marketing Tactics

  • Campbell's and GMCR Bring Soup to Keurig

    Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.

  • Google and Nestle Reveal Android KitKat

    The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.

  • Dean DeBiase to Keynote 2013 Consumer Goods Growth & Innovation Forum

    The agenda for this leading consumer goods industry conference also features innovation thought leaders from Kraft Foods, Kimberly-Clark, Clorox, CleanWell and more.

  • The Nation's Fastest-Growing Retailers

    Either through specialized expertise in stores, like lululemon and Under Armour, or by ease of access to a wide variety of products, like Amazon, this year's fastest-growing retailers are going beyond function to a more emotional connection as the key to rapid growth.

  • Unilever Taps Crowdsourcing for Fresh Ideas

    The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.

  • 5 Tips for Being Social from Windsor Foods

    Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

  • Seeing the Light

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Rockwell Builds Brand Awareness

    In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.
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