Marketing Tactics

Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.

CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.

LeapFrog's new ultimate learning tablet for kids sells out in its first days of pre-sale.

Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman.

AVT, Inc.'s expansion into Korea is expected to provide significant new revenues.

To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.