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Marketing Tactics

  • Mars Chocolate Expands Snack Portfolio

    Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.
  • Walmart Leads 10 Most Popular Stores List

    24/7 Wall St.has come up with a list of the 10 Most Popular Stores inAmerica and Walmart tops the list.
  • P&G to Join Roster of Major CPGs Rethinking Media Spend

    Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.
  • Solution Provider News: June 2015

    Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. 

  • Unilever Invests in Beacon Startup

    UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.
  • Cole Haan Customers to Enjoy One Touch Payment

    Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.
  • Pretzel Crisps' New Website is Taking Shape

    The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.
  • The Online Grocery Race

    Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.
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