Marketing Tactics

The acquisition is expected to build on its strategy to expand in the fast-growing 'better-for-you' snacks segment.

Disruption. A characterization of Coca-Cola's lower tech, but startling entry into fluid milk with its Fairlife brand -- presenting the potential to upend how business is done in the dairy case, but also in other highly commoditized supermarket categories like meat and produce.

Who are America's most powerful people in food? Here we identify five CG individuals that are most powerfully influencing the industry. These are the individuals that make things happen, rewrite the rules, change the conversation, and shift the paradigms.

Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners.

In health and wellness, it is start-ups that are taking the lead in redefining markets and creating new categories. Find out why.

L'Oreal has been named one of Fast Company's "50 Most Innovative Companies in the World" for 2015 -- the only consumer goods company to have made the list.

Snyder's-Lance has announced a new snack food division, the launch of two new products, and revealed its new logo, symbolizing its shift to a branded snack food company.

As the sole managed services partner for all of Kellogg's digital marketing properties, Mindtree will support Kellogg's industry leading digital initiatives with more than 100 monthly production deployments.