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Marketing Tactics

  • Retail's 10 Most Influential

    Retailers continue to introduce innovation after innovation but where do they get their inspiration? Vend's examination of the industry's most influential ranks the insiders setting the agenda for retail's future. See who made the list, and who you should be following.

  • Small Organic to Mass Market: Growth Potential or Selling Out?

    Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?

  • Bumble Bee Partnership to Educate Moms on Seafood

    A panel of national nutrition experts says Americans should eat more seafood so, Bumble Bee partners with dietitians to educate moms on the research behind the recommendations.

  • Key Trend Presents Opportunity for Beauty Category

    While the calendar often shifts diets towards seasonal produce, Mintel research has found that the seasons too are now defining beauty regimens around the world.

  • Walmart Pressures Suppliers to Cut Costs

    The new dictate on prices is creating tension with companies that supply the hundreds of thousands of products on Wal-Marts shelves, according to a WSJ article.

  • Mondelez Invests $11M to Bring Oreo to Africa

    The investment will make the cookie widely available to Morocco's 34 million people and expand the local biscuits market by generating more business for Mondelez International's Morocco trade partners.

  • Americans Name Most Trusted CPG Brands

    More than 80,000 American shoppers determined the winning food & beverage, health & beauty, household and kids brands.

  • Coke Vending Machines to Accept Apple Pay

    Cokes North American vending fleet which dispenses an average of 15 beverages per second will include 100,000 Apple Pay-enabled machines by the end of 2015.
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