Marketing Tactics

The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.

Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.

POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Plum Organics, an organic kids nutrition company, announced its much anticipated foray into the adult snacking category with the launch of Plum Vida.

CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

Annie's, Inc. entered a fresh and growing category with its new line of Organic Grass Fed Macaroni and Cheese. The new Organic Grass Fed Macaroni and Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture.