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Marketing Tactics

  • Chobani Puts a Stop to Sad Breakfast

    Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.

  • Bota Box Expands Offering with Bota Brick

    Bota Box launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging, Bota Brick offers an alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.

  • Chobani Debuts New Products and Marketing

    Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

  • Electrolux Announces New Visual Identity

    Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

  • Amway Acquisition Targets Entrepreneurs

    The deal with the XS Energy brand expands its geographic reach and advances Amway's strategy of connecting with young entrepreneurs.

  • Keurig Partners with Dr Pepper Snapple for Cold Brew Debut

    Keurig Green Mountain and Dr Pepper Snapple Group announced that the two will develop a selection of Dr Pepper Snapple Group's iconic brands for the forthcoming Keurig Cold at-home beverage system.

  • Top 10 P&G Tweets in 2014

    From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.

  • Este Lauder to Acquire GLAMGLOW

    GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.
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