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Marketing Tactics

  • Bota Box Expands Offering with Bota Brick

    Bota Box launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging, Bota Brick offers an alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.

  • 2015 Readers' Choice Survey: Mobility

    CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

  • Heineken Scores Global Presence with MLS

    Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

  • Plum Organics Jumps into Adult Snacking

    Plum Organics, an organic kids nutrition company, announced its much anticipated foray into the adult snacking category with the launch of Plum Vida.

  • 2015 Readers' Choice Survey: Social Media

    CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

  • Annie's Debuts Grass Fed Mac & Cheese

    Annie's, Inc. entered a fresh and growing category with its new line of Organic Grass Fed Macaroni and Cheese. The new Organic Grass Fed Macaroni and Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture.

  • Chobani Debuts New Products and Marketing

    Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

  • Electrolux Announces New Visual Identity

    Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.
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