Marketing Tactics

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.

Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

How will your company engage a billion new middle class consumers in emerging markets?

Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.

Snyder's-Lance, Inc. announces the creation of a new, "better for you" division as well as an increase in its investment in Late July Snacks, LLC a company in organic and non-GMO snacks.

The transformation is part of Unilever's commitment to deliver delicious, balanced foods made from real, simple ingredients that you can recognize, while continuously improving nutritional profiles and advancing sustainable sourcing.