Marketing Tactics

Honest Tea, the nations No. 1 organic bottled iced tea, will be the first brand from The Coca-Cola Company available in K-Cup packs.

The broad makeover of the confectionery companys corporate branding includes a new global visual identity that supports its global growth vision.

The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.

Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands.

According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.