Marketing Tactics

From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.

GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.

P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.

As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.

Beginning in January, the company will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.

It was great to see everyone in sunny Orlando this October!

?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with P&G. Before the hustle and bustle of the New Year begins, take a moment reminisce about the trends and challenges we faced in 2014.

CGT honors Suja Juice for implementing a mobile solution that enables merchandising to gather valuable real-time data in retail stores about out-of-stocks, shelf space and competitor activity.