Marketing Tactics

Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.

Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.

The 16th annual Consumer Goods Business & Technology Leadership Conference lived up to its reputation last week, touting a blockbuster lineup of knowledgeable and entertaining speakers. Get a recap of the content and conversations that resonated with a highly engaged audience of consumer goods business and technology executives.

Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.

Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less.