By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.
The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.
The CNG conversion comes as the 2014 football season kicks off one of the companys busiest shipping periods of the year with 17 million cases of beer shipped by the Houston fleet during third quarter.
