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Marketing Tactics

  • Global Digital Consumers

    How will your company engage a billion new middle class consumers in emerging markets?

  • Unilever Socializes the Brand

    As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.

  • The Digital Advantage

    Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.

  • Dr Pepper's Social Media Explosion

    With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

  • Unilever Project Sunlight Empowers New Leaders

    Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.

  • Mondelez Gets Emotional in Latest Campaign

    Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

  • Snyder's-Lance Creates 'Better for You' Division

    Snyder's-Lance, Inc. announces the creation of a new, "better for you" division as well as an increase in its investment in Late July Snacks, LLC a company in organic and non-GMO snacks.

  • Eversight and McKinsey Partner for Trade Promotions

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.
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