Marketing Tactics

PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives.

An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets.

John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.

Oscar Mayer expands bacon beyond breakfast with new jerky snack in two flavors.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.

M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.