Marketing Tactics

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.

In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.

The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.

Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.

Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

How will your company engage a billion new middle class consumers in emerging markets?

As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.

Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.