Marketing Tactics

The winning startup will receive the opportunity to pilot a project with one of Kimberly-Clark's global brands such as Kleenex, Huggies, Depend, Scott or Kotex.

The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the Keurig BOLT Carafe Brewing System in the future.

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.

In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.

Reflecting the rapidly increasing demand for bolder, more intense flavor experiences, the McCormick Flavor Forecast 2015 pinpoints adventurous global tastes on the rise, like Japanese 7 Spice (Shichimi Togarashi), as well as an appreciation for the robust flavors developed in slow-simmered dishes from around the world.

The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.

Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.