Marketing Tactics

With so many Americans looking for the cause of obesity, food and beverage companies are taking the heat and the blame. Activist groups and individuals are targeting companies and products as THE reason that obesity exists. While we know healthy eating is essential for living a healthy life, there is much more to the story.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

With an easy-to-peel lid and no metal, SpaghettiOs MicrOs are more convenient than ever.

Made in California, Eco-Beauty Be Good. is a line of highly-natural skincare products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.

The company appoints Debra A. Sandler to newly created role of Chief Health & Wellbeing Officer and names Tracey Massey as acting President, Chocolate North America.

General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.