The performance tool combines real-time sales data with Quris in-store conditions data to enable managers to analyze and oversee their in-store promotions.
This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.
Kellogg, Keurig Green Mountain, Kimberly-Clark, Tyson, Starbucks and more will gather in Orlando, Fla. on October 21-24 to explore "The Connected Company: Making Strategic Initiatives Work Across the Enterprise".
In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.
Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.
Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.
