Marketing Tactics

Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
NECCO Names CEO from Mars, Kraft Foods
The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.

3 Social Media Trends in the Consumer Marketplace

Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.
Mondelez Releases First Well-Being Progress Report

The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.
Keurig Expands Coca-Cola Agreement

Honest Tea, the nations No. 1 organic bottled iced tea, will be the first brand from The Coca-Cola Company available in K-Cup packs.
Anheuser-Busch Converts Fleet to Compressed Natural Gas Vehicles

The CNG conversion comes as the 2014 football season kicks off one of the companys busiest shipping periods of the year with 17 million cases of beer shipped by the Houston fleet during third quarter.
Hershey Updates its Corporate Brand, Unveils New Logo

The broad makeover of the confectionery companys corporate branding includes a new global visual identity that supports its global growth vision.
Jockey Partners with Gerber for Childrenswear Line

The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.
Digital Delivery: How CPG Companies Can Entice E-Consumers

Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands.
McCormick Reveals Trends in American Homemade Meals

Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier

NECCO Names CEO from Mars, Kraft Foods

3 Social Media Trends in the Consumer Marketplace

Mondelez Releases First Well-Being Progress Report

Keurig Expands Coca-Cola Agreement

Anheuser-Busch Converts Fleet to Compressed Natural Gas Vehicles

Hershey Updates its Corporate Brand, Unveils New Logo

Jockey Partners with Gerber for Childrenswear Line

Digital Delivery: How CPG Companies Can Entice E-Consumers

McCormick Reveals Trends in American Homemade Meals