Marketing Tactics

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?

Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.

The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

In honor of the Morton Salt Girls 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.

The investment, to be made over the next six years, increases its total announced investment in Africa to $17 billion from 2010 to 2020.

The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.