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Marketing Tactics

  • Campbell Snags Digital Marketing Exec from Walmart

    The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

  • 2014 Standout SMBs

    CGT scoured the globe to find this year's group of Standout SMBs from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways.

  • Timberland Appoints New VP of Sales

    In this role, the executive will develop and execute sales strategies to drive the business across all EMEA Wholesale & Distributors markets.

  • Learn to Love AI

    The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

  • Mars to Buy Major P&G Business for $2.9B

    This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business.

  • P&G's Tide Brand Enters New Category

    This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room.

  • OREO Drives Innovation through Video

    Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

  • TerraCycle Makes More Factory Waste Recyclable

    TerraCycle offers several Zero Waste Boxes that can help factories and manufacturing facilities reduce their environmental impact.
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