Marketing Tactics

Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.

Procter & Gamble and Whirlpool identified a number of trends that prompted the development of their newest innovation, SWASH.

Campbell Soup Company will launch more than 200 new products in fiscal 2015 to meet consumers changing tastes, preferences and needs.

This pitch-pilot-partner process dramatically accelerates its speed to market enabling Unilever to pioneer new technologies much more effectively and efficiently.

The acquired business will become part of the Home Solutions segment with Contigo and Avex joining the company's Rubbermaid, Calphalon, Goody and Levolor brands.

With so many Americans looking for the cause of obesity, food and beverage companies are taking the heat and the blame. Activist groups and individuals are targeting companies and products as THE reason that obesity exists. While we know healthy eating is essential for living a healthy life, there is much more to the story.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

With an easy-to-peel lid and no metal, SpaghettiOs MicrOs are more convenient than ever.