Bota Box Expands Offering with Bota Brick
Bota Box, the eco-friendly wine producer of three-liter varietals, launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging as the original three-liter Bota Box, Bota Brick offers wine consumers a new alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.
"In pilot tests conducted this summer, Bota Brick demonstrated strong consumer pull in the 1.5-liter category, previously untapped by producers of premium boxed wine," said Mark Koppen, Marketing Brand Director, Bota Box. "Bota Brick is at the forefront of paving the way for this new innovation and we are eager to continue the positive momentum with the national rollout."
Packaging for Bota Brick is made from unbleached, post-consumer fiber and is 100% recyclable. The carton is printed with VOC-free inks, and is constructed with corn starch over synthetic glues. State of the art bag-in-box technology allows consumers to enjoy wine from Bota Brick for up to four weeks after opening.
"In pilot tests conducted this summer, Bota Brick demonstrated strong consumer pull in the 1.5-liter category, previously untapped by producers of premium boxed wine," said Mark Koppen, Marketing Brand Director, Bota Box. "Bota Brick is at the forefront of paving the way for this new innovation and we are eager to continue the positive momentum with the national rollout."
Packaging for Bota Brick is made from unbleached, post-consumer fiber and is 100% recyclable. The carton is printed with VOC-free inks, and is constructed with corn starch over synthetic glues. State of the art bag-in-box technology allows consumers to enjoy wine from Bota Brick for up to four weeks after opening.