2014 Awards Winners: SMB Market Award
This award is presented to a small to mid-sized consumer goods firm that is best utilizing technology and business processes to achieve substantial growth in size and/or revenue.
WINNER
Suja Juice
Suja Juice began from a shared dream to help people transform their lives through conscious nutrition. Its three lines of cold-pressured organic juices and smoothies, Suja Classic, Suja Elements and Suja Essentials, are Certified Organic and verified Non-GMO by the Non-GMO Project.
Offering a juice for every lifestyle, Suja Juice is now one of the country’s fastest growing beverage companies, having exploded from a home-based delivery service just two years ago to a company poised to sell $50 million this year — a fact that earned it the No. 3 position on Forbes Most Promising Companies list in 2014.
“We’re in 10,000 different store fronts… we now have 45 different products. We started with 10,” says Jeff Church, chief executive officer and co-founder, Suja Juice. “The juice is the hero at Suja.”
During the early growth stage for small to mid-sized consumer goods manufacturers, shelf presence is critical for establishing brand recognition and maximizing sales.
Suja Juice implemented a Flowfinity mobile solution that enables its merchandising team to gather valuable real-time data in retail stores about out-of-stocks, shelf space and competitor activity. The company uses Flowfinity Actions; a flexible software platform that enables businesses to create highly customized mobile forms and enterprise applications without programming.
“The Flowfinity platform gives us the ability to capture real-time, store level data that helps us better understand our corporate customer base and develop highly targeted sales strategies,” says Jody Cnossen, vice president of Retail Sales & Merchandising at Suja Juice.
The efficiencies in reporting will also help increase sales call coverage by nearly 20 percent, develop highly targeted sales strategies, and ensure retail execution excellence.
FINALISTS
Lifetimes Brands, Inc.
Lifetime Brands, Inc. is effectively using technology from Demand Solutions at the core of the forecasting and planning process. Over the years, this foundation has led to the implementation of a number of novel projects for the global provider of kitchenware, tableware and other products used in the home, like the mobilization of its quality management and social compliance processes with a new app.
New Belgium Brewing Company
At New Belgium, ensuring the very best possible customer experience is at the center of all business decisions from selection of raw materials to technology. New Belgium is using an innovative combination of Microsoft Dynamics CRM, Dynamics AX, as well as the Flintfox Trade Promotion Management for AX solution to connect with and enhance relationships with customers. This includes not only managing relationships with distributors and retailers, but also trade spend management policies and deals that flow through to end consumers.
WINNER
Suja JuiceSuja Juice began from a shared dream to help people transform their lives through conscious nutrition. Its three lines of cold-pressured organic juices and smoothies, Suja Classic, Suja Elements and Suja Essentials, are Certified Organic and verified Non-GMO by the Non-GMO Project.
Offering a juice for every lifestyle, Suja Juice is now one of the country’s fastest growing beverage companies, having exploded from a home-based delivery service just two years ago to a company poised to sell $50 million this year — a fact that earned it the No. 3 position on Forbes Most Promising Companies list in 2014.
“We’re in 10,000 different store fronts… we now have 45 different products. We started with 10,” says Jeff Church, chief executive officer and co-founder, Suja Juice. “The juice is the hero at Suja.”
During the early growth stage for small to mid-sized consumer goods manufacturers, shelf presence is critical for establishing brand recognition and maximizing sales.
Suja Juice implemented a Flowfinity mobile solution that enables its merchandising team to gather valuable real-time data in retail stores about out-of-stocks, shelf space and competitor activity. The company uses Flowfinity Actions; a flexible software platform that enables businesses to create highly customized mobile forms and enterprise applications without programming.
“The Flowfinity platform gives us the ability to capture real-time, store level data that helps us better understand our corporate customer base and develop highly targeted sales strategies,” says Jody Cnossen, vice president of Retail Sales & Merchandising at Suja Juice.
The efficiencies in reporting will also help increase sales call coverage by nearly 20 percent, develop highly targeted sales strategies, and ensure retail execution excellence.
FINALISTS
Lifetimes Brands, Inc.Lifetime Brands, Inc. is effectively using technology from Demand Solutions at the core of the forecasting and planning process. Over the years, this foundation has led to the implementation of a number of novel projects for the global provider of kitchenware, tableware and other products used in the home, like the mobilization of its quality management and social compliance processes with a new app.
New Belgium Brewing CompanyAt New Belgium, ensuring the very best possible customer experience is at the center of all business decisions from selection of raw materials to technology. New Belgium is using an innovative combination of Microsoft Dynamics CRM, Dynamics AX, as well as the Flintfox Trade Promotion Management for AX solution to connect with and enhance relationships with customers. This includes not only managing relationships with distributors and retailers, but also trade spend management policies and deals that flow through to end consumers.