Marketing Tactics

Mondelez Internationalpublishes its Call For Well-being 2014 Progress Report, detailing how the snacking company exceeded many key environmental goals and took significant steps forward to meet its remaining global well-being targets by 2020.

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Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products.

Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing.

Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap.

Pilot Pen develops a pen line made from recycled plastic water bottles.

According to an article from Business Insider, an emerging American trend could mean bad news for retailers like Macy's, Kohl's and J.C. Penney.

Chobani launches Love This Life campaign and new packing designs.