Marketing Tactics

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

New Silhouette product rollout and campaign targets younger female consumers

For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

The two companies will make joint effort to build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.

Fashion icon Burberry adjusts its strategy in line with the fact that 40 percent of its digital traffic now comes from a mobile device.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. 

Starbucks, Walmart, CVS, Walgreens and Target, and more come together to create the nations largest employer-led coalition to hire 100,000 opportunity youth.