Marketing Tactics

The investment will make the cookie widely available to Morocco's 34 million people and expand the local biscuits market by generating more business for Mondelez International's Morocco trade partners.

A panel of national nutrition experts says Americans should eat more seafood so, Bumble Bee partners with dietitians to educate moms on the research behind the recommendations.

Cokes North American vending fleet which dispenses an average of 15 beverages per second will include 100,000 Apple Pay-enabled machines by the end of 2015.

The athletic apparel and footwear company's digital business, including traffic and conversion, will continue to be a primary focus of innovation and investment

More than 80,000 American shoppers determined the winning food & beverage, health & beauty, household and kids brands.

The glue-maker and slippery coatings company sign an exclusive agreement to create innovative products.

Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.

Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.