Marketing Tactics

The retail concept aims to bring convenience to consumers who enjoy healthy living with a wide offering fresh food and beverage options.

The company expands WhatsInsideSCJohnson.com ingredient disclosure website to provide consumers with even more fragrance information to make informed choices for their families.

The new VP will lead all of Mizuno USA's marketing efforts and help brand Mizuno as a frontrunner in the competitive sporting goods environment.

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.

What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).

The company will make a $1B investment in technology and supply chain, after the overwhelming demand for the launch of its Lilly Pulitzer collection shed a light on its digital capabilities.

Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.