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Unilever’s Ebru Dolunay and Murat Derindere To Break Down Data-Powered RGM
Two Unilever executives, Ebru Dolunay and Murat Derindere, are taking the stage this fall at the Consumer Goods Sales & Marketing Summit to discuss why revenue growth management has significant areas of investment, particularly related to data, and what CGs should be prioritizing and what success can look like. -
XTEL Global Revenue Management Study 2024 - Fourth Edition
In the 2024 edition of its Global Revenue Management Study, XTEL interviewed CPG executives to delve into the AI revolution in RGM. The consensus is clear: AI is no longer just a buzzword — it’s a business reality. The report also explores how four years of disruptions have shaped FMCGs’ performance and priorities.Sponsored

