CG Sales & Marketing Summit To Close With Captivating Fit-for-Channel Culture Fireside Chat
On the final day of the Consumer Goods Sales & Marketing Summit, attendees will listen in on an engaging conversation with Surabhi Pokhriyal, chief digital growth officer at Church & Dwight.
We'll explore the pioneering efforts to reinvent a digital-first culture within Church & Dwight. Learn about their innovative fit-for-channel retail strategy and the new metrics they've developed to achieve their goals. Importantly, we'll dig into some of the ways the CPG has evolved its organization to pivot from digital being a capability builder to a business builder.
WHEN: Wednesday, September 25
WHERE: Princeton, NJ
Pokhriyal heads digital transformation and P&L across e-commerce and oversees digital strategy, media, and measurement as part of the CEO’s executive leadership team.
She is a growth-oriented and challenger-mindset leader regarded as a change agent in the consumer goods sector. She has led the charters on digital agility and commerce acceleration for several Fortune 500 companies like Colgate Palmolive, J&J, PepsiCo, Kimberly Clark, Estée Lauder, and Coty.
Pokhriyal is a board member on MMA Global, an advisory council member for Instacart, and is the co-founder of Executive Women in e-Commerce (EVE).
