Amazon Launches a Private Label Pet BrandCurrently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories. Why CPGs Are Struggling to Keep Up with Consumers P&G Acquires Merck’s German-Based OTC Brands The deal will expand P&G's geographic scale, brand portfolio and category footprint in most of the world’s top 15 OTC markets. L’Oreal Acquires Modiface L’Oreal, Paris, has acquired Toronto-based ModiFace, an augmented reality company and collaborator in the beauty industry. Campbell Soup Undertakes Strategic Reorganization A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences, e-commerce and new distribution models. VF to Sell Nautica to Authentic Brands The deal continues VF's efforts to reengineer the portfolio to focus on workwear and natural fiber apparel. Salesforce Buys Mulesoft The combined companies are positioned to accelerate the digital transformations of their respective clients. Mars Petcare to Fund More Industry Startups Two new programs will provide funding and know-how for innovators, entrepreneurs and startup companies in the $100 billion pet care industry. General Mills Buys Blue Buffalo Acquisition of a pet food company exemplifies the CPG's commitment to healthy food for all types of "consumers." Newell to Emphasize Most Profitable Brands Plans to drive operational efficiencies include a move to consolidate global sales on two ERP platforms. First Previous 49 50 51 52 53 Next Last
