The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.
A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences,
e-commerce and new distribution models.
