Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.
The brand is the latest addition to the WX wine portfolio, which also includes such names as Bread & Butter, Jamieson Ranch Vineyards and Chronic Cellars.
The acquisition is designed to provide a single, integrated platform of data as supply chains transition toward a digital era driven by algorithmic planning and machine learning,