Marketing

Starbucks Names New EVP, Chief Strategy and Transformation Officer Amid Exits and Leadership Shuffle
Stabucks is experiencing a major leadership reshuffle as its COO John Culver departs and the company looks to restructure talent as part of its “Reinvention Plan.” Learn more and see who was named EVP, chief strategy and transformation officer.
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

Colgate-Palmolive Bullish On Hill’s ‘Best-in-Class’ Digital Capabilities

Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.
CGT Shortlisted for Interactive Storytelling Award From Folio

Consumer Goods Technology has been shortlisted for an Eddie & Ozzie award from Folio. Learn more.
Utz Brands' Growth Mode Leans Into Social Media & Supply Chain Investments

Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode.
Hormel Foods Restructuring

Hormel Foods is restructuring its operations in a bid to become more agile and consumer-focused, and it’s developing a new center of excellence for its retail segment as part of this.
PepsiCo Expands Reach With Celsius, Aqua Carpatica Deals

PepsiCo is leveraging its beverage distribution capabilities to grow its reach with a pair of new agreements and investments.
Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities

As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.
Tech Transformation Podcast: Ash Mehra On Busting Silos for the Consumer of Tomorrow

We chat with Ash Mehra, most recently CDIO of Packable, and also previously CDIO of North America at Mondelez International, about advancing digital transformation and preparing for future consumer needs.
Tech Transformation Video: Ash Mehra On Freeing Data From Silos To Meet Consumer Needs

We sit down with Ash Mehra to explore where more work is needed to break down internal silos to advance digital transformation.

Starbucks Names New EVP, Chief Strategy and Transformation Officer Amid Exits and Leadership Shuffle

WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data

Colgate-Palmolive Bullish On Hill’s ‘Best-in-Class’ Digital Capabilities

CGT Shortlisted for Interactive Storytelling Award From Folio

Utz Brands' Growth Mode Leans Into Social Media & Supply Chain Investments

Hormel Foods Restructuring

PepsiCo Expands Reach With Celsius, Aqua Carpatica Deals

Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities

Tech Transformation Podcast: Ash Mehra On Busting Silos for the Consumer of Tomorrow

Tech Transformation Video: Ash Mehra On Freeing Data From Silos To Meet Consumer Needs