Marketing

Avon Products Inc. announces several management changes designed to further strengthen the company's operating model as it continues to successfully execute its turnaround plan.

Diageo, the world's largest premium drinks business, enters into a multi-year business agreement with Anaqua, a provider of intellectual asset management (IAM) software and services.

Jones Apparel Group Inc. announces that Ronald Offir has been appointed to the newly created position of president, e-Commerce, and will be responsible for maximizing the online channel across all of Jones Apparel's brands and divisions.

The Procter & Gamble Company announces that Gain has become the company's 23rd brand with more than $1 billion in sales.

Alan Bernon, president of the Dean Foods Company's Dairy Group, announced that he would leave the position at the start of September.

Swiss chocolate maker Lindt & Spruengli AG has expressed interest to acquire the Godiva line of chocolate from Campbell Soup Company, according to an article in the Financial Times Deutschland.

Kraft Foods Inc. launches new initiatives to further fuel the growth trajectory of its proprietary Tassimo hot beverage system.

Leaders who envision a strategic approach beyond basic brand-building and achieve a working process for successful PLM can significantly enhance business performance.