Marketing

Candy manufacturer Just Born Inc. had three main criteria when it evaluated solutions that would help it to deal with its disparate data sources: ease of use for both the field and internal users, minimal IT resources needed to install and maintain, and strong processes in place for support and training.

Dole Food Company Inc.'s operating subsidiary, Standard Fruit de Costa Rica, and Fondo Nacional de Financiamento Forestal (FONAFIFO), the National Forestry Financing Fund and an entity of the Ministry of Environment and Energy of Costa Rica, are working together to establish a carbon neutral product supply chain for bananas and pineapples from its production in Costa Rica to the markets in North America and Europe.

Unilever appoints James A. Lawrence as chief financial officer in succession to Rudy Markham.

Nike Inc. announces that Ron McCray is joining the company as vice president and chief administrative officer, reporting to company President and CEO Mark Parker.

The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

Global Brands Group, an independent, international brand management, retail and licensing company, announces that former Reebok vice present of sales, Simon Hawkins, joins the company as vice president of licensing and sales for Europe, Middle East and Africa (EMEA).

MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.