Marketing

Irene Rosenfeld, chairman and CEO of Kraft Foods Inc., recently highlighted the solid progress the company has made during the first six months of executing its long-term growth strategy.

The Wm. Wrigley Jr. Company's Orbit, Extra and Eclipse sugar-free chewing gums have earned the American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first gums in the United States to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids.

This month, Executive Editor Kara Romanow catches up with Mike Mastroianni, Vice President North American Planning, Reliability & Operations for The Campbell Soup Company.

Necessity may be "The Mother of Invention", but being a productive, resourceful and entrepreneurial mom takes a little more than that these days.

Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign.

Supporting long-term environmentally sound practices goes by many names -- going green, corporate social responsibility, sustainability, just to name a few.

It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.

Some people just love surprises -- surprise parties, surprise visitors, surprise gifts.