Marketing

Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign.

Supporting long-term environmentally sound practices goes by many names -- going green, corporate social responsibility, sustainability, just to name a few.

It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.

Some people just love surprises -- surprise parties, surprise visitors, surprise gifts.

AARP names SC Johnson the No. 1 company in the Unites States for workers over 50 years of age.

Campbell Soup Company lined grocery store shelves nationwide this month with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month.

Liz Claiborne Inc. and Li & Fung USA, a member of Li&Fung Limited, reached an agreement for the sale of the assets of four of Liz Claiborne Inc.'s brands under strategic review -- Emma James, Intuitions, JH Collectibles and Tapemeasure.

Irene Rosenfeld, chairman and CEO of Kraft Foods Inc., recently highlighted the solid progress the company has made during the first six months of executing its long-term growth strategy.