Beiersdorf Supports Product Innovation Strategy
Beiersdorf AG, a leading manufacturer of skin and beauty care products, is addressing this imperative as a core aspect of its consumer business strategy, labeled "Passion for Success", which calls for the company to focus on fewer but more significant innovations and deliver them to market faster.
To support this strategy, Beiersdorf adopted Sopheon's Accolade product lifecycle management system to support the company's implementation of an enhanced, integrated process for developing and launching new products. The solution is also being used to strengthen product portfolio decision-making and reporting.
One principal benefit of the system is that it has given cross-functional teams engaged in product development across the Beiersdorf organization a common platform through which to access and share project data. The result has been greater transparency and an improved ability to track the progress of projects in the developmental pipeline. Accolade has also helped to raise the efficiency and accuracy of portfolio reporting and strengthen the company's portfolio management and decision-making processes.