Marketing

Innovation guru Duncan Wardle will bring his unrivaled energy to the Consumer Goods Sales & Marketing Summit stage June 18-20 in New York to present easy-to-use tools for confronting today's unique business challenges.

The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.

The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.

HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.

Alice Delahunt steps into the new role as the venerable apparel brands bolsters its digital bench with several hires.

​​​​​​​The Network of Executive Women has named a new chair and seven new members to its board of directors.