The new facility is part of the company’s continued efforts to deliver exceptional technical services to the 71% of U.S households with a Samsung product.
Complementing its existing executive team, PureRed has added the role of chief strategy officer and named customer insights leader Rachael Boone to the role.
Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.
