To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.
Shoppers are increasingly aware of retail security breaches and will spend more money with retailers that have robust cyber security capabilities, according to a new report.
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
A year-old partnership with leadership development firm CorpU has helped the consumer goods manufacturer make “significant progress” in identifying issues impacting supply chain management.
Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.
