Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.
General Mills has been modernizing its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten-free and organic offerings, and making nutritional improvements across brands.
Reynolds American Inc. has unveiled the leadership team it expects to have in place after its anticipated acquisition by British American Tobacco closes later this year.
As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.
