Skip to main content
Bulletins Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales. Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership. Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO. The new capability combines 3D geospatial location data with the 4th dimension of time to enhance IoT analytics use cases. News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives. The combined companies are positioned to accelerate the digital transformations of their respective clients. The goal of the partnership is to gain efficiencies and reduce waste by streamlining the supplier documentation process. System provider Cimcorp and integrator Stöcklin are working in collaboration to provide a fully automated distribution center.
Brothers Kris and Ian Matheson are launching a new shopper and design agency in Toronto called Tandem. Schuman Cheese, Fairfield, New Jersey, selected Partners + Napier, Rochester, New York, as its agency of record.