Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.
New York-based Nielsen, and NPD, Port Washington, New York, are building a large-scale, comprehensive omnishopper consumer panel to bring insight into today’s shoppers across all channels, all products and all categories.
Boston-based Breaktime Media launched a new personalization engine that allows shoppers to receive dynamic and customized content and offers based on how they interact with other content.
Catalina, St. Petersburg, Florida, has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.
Gladson, a Chicago-based portfolio company of The Jordan Co. and Wicks Capital Partners, integrated its family of acquired companies under the brand name Syndigo.
